“The support from Atelier has been invaluable and helped us to develop our digital marketing.” – FearFree, Charity of the Year 2024

FearFree is a UK-based charity committed to breaking the cycle of domestic abuse, sexual violence, and stalking. 

With a holistic approach, FearFree provides support services for victims, offers programmes to help perpetrators change their behavior, and supports children and young people affected by abuse.

Their mission is to create lasting change, offering hope and the tools for a brighter future.

As Atelier’s 2024 Charity of the Year, we partnered with FearFree to enhance their digital presence and amplify their mission.

The key goals were to:

• Increase awareness of FearFree’s vital services to a broader audience.
• Strengthen their online presence to drive engagement and support.
• Equip FearFree with digital tools and strategies to connect with individuals who need help and inspire action.

“The team are a pleasure to work with and understood exactly what we are trying to achieve.”

To support FearFree in achieving their mission, we leveraged our expertise in digital marketing and creative design, working closely with FearFree to ensure our recommendations were aligned with their values and mission.

Our efforts included:

1. Google Grant Setup and Campaign Management: To help FearFree reach more individuals searching for help, we supported them in securing and setting up a Google Ads Grant account. This provided free advertising spend, which we used to manage targeted campaigns, making critical resources visible to those in need.
2. Social Media Strategy and Content Creation: We developed a tailored social media strategy to reflect FearFree’s values and engage their audience. Our content focused on raising awareness, promoting resources, and encouraging interaction, helping FearFree share their mission effectively.
3. Digital Assets for Social Media: Atelier designed a range of digital assets, from branded visuals to campaign templates, ensuring FearFree’s messaging was consistent, impactful, and accessible across all platforms.
4. General Marketing Consultation: We provided ongoing marketing consultation to guide FearFree’s efforts, offering strategic advice on how to maximize the impact of their campaigns and digital presence.

Our collaboration with FearFree has led to meaningful improvements for the charity and their wider mission:

• Increased Visibility: Google Ads campaigns increased their online visibility, helping FearFree connect with individuals seeking support and resources.
• Enhanced Social Engagement: A tailored content strategy engaged audiences on social platforms, spreading FearFree’s message to a wider audience.
• Strengthened Brand Presence: Digital assets and marketing efforts created a cohesive and professional online identity, helping them to present the charity across platforms.

“Their expertise, creativity and practical knowledge meant that we have achieved our goals and have upskilled our team.”

FearFree works tirelessly to address the cycle of domestic abuse and sexual violence, offering personalized support to victims and prevention programs for perpetrators.

With services ranging from community outreach, to support for children and young people, FearFree’s compassionate team is creating lasting change in the Southwest and beyond. 

At Atelier, we’re proud to have partnered with FearFree, helping to expand their reach and impact – by enhancing their digital marketing efforts, we’ve supported them in connecting with more individuals, raising awareness, and delivering hope to those who need it most.

Interested in partnering with Atelier? Learn more about our Charity Partner Programme, or our Charity of the Year initiative.

“If you are wondering whether to apply for the charity partnership – do it!”