CASE STUDY

We supported Hobbs the Printers with a refresh of their brand as part of the launch of their new WordPress website.

The goal was to design something which was professional yet friendly that would be more flexible to be used across printed and digital assets.

Project Background

As part of a broader project, which also encompassed the design and development of a new website, we were asked to undertake a rebrand to help Hobbs update and refresh their image.

The previous logo did not offer much flexibility, with a limited and restrictive colour palette that was more suited to offline use as opposed to websites and digital assets.

The goal was to maintain Hobbs’ existing legacy and values throughout the improved aesthetic, while also producing something which was appealing to their diverse, growing customer base.

Design Approach

One of the first steps of the branding process was to get key internal stakeholders together for a workshop where we worked through a series of thought provoking tasks. This helped us really get under the bonnet of the values that Hobbs wanted to convey through their new brand.

Partnership, professionalism and warmth were the key values put forward during the session, which then set the tone for the development of the branding.

Colour Palette

During the rebrand workshop, we discussed a range of different colours and the emotional attachment that they have. Through guided discussion and creative direction, we produced a colour palette which contrasted both professionalism and warmth with a dark blue and a vibrant orange. These colours were identified as the 2 primary colours for the new brand.

Concept Refinement

The previous logo was just lettering so as part of the new logo they wanted to have a graphic element in the rebrand which could be elevated in the design of their print and digital company assets.

A key part of Hobbs’ service offering is around their expert processes and their secure start-to-end printing offering. With this in mind, we wanted to design something which evoked messages of process and circularity and which could work as a standalone logomark as required.

Brand Rollout

The brand rollout was planned as part of the website launch – with everything else following suit. As part of the project, we supported Hobbs with redesigns of key printed and digital assets to ensure a consistent look and feel.

Hobbs also invested in vehicle wraps, t-shirts, work uniforms and new signage to complete the look.

Testimonial

I just wanted to thank Atelier for the great work you have done on our behalf. The new logo has also been very well received with the vast majority of our staff very happy to be wearing polo shirts displaying the logo; our recently purchased delivery van also looks very smart with the new branding.

David Hobbs, Managing Director

Let’s Talk About Brand

We're happy to help you find your identity from a branding perspective. Whether you want to build your branding from scratch or just think your logo needs a bit of refresh, we're here to help

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