Associated Pallets - Ecommerce SEO
We supported Associated Pallets with an SEO strategy to grow traffic to the website and boost their online pallet sales.
CASE STUDY
Kestrel Electronic Security – SEO
Kestrel Electronic Security, a part of Kestrel Guards, provides expert electronic security solutions across the southern regions of the UK.
Their services span from CCTV, intruder alarms to door entry systems, and more.
Kestrel Electronic Security partnered with our digital marketing agency to elevate their online presence and search ranking
Objective:
We’ve been working with Kestrel Electronic Security to help improve their Google rankings and increase their organic visibility.
By implementing a robust content marketing strategy coupled with technical onsite optimisation we have been able to greatly increase their organic keyword rankings and drive more organic traffic to their site.
SEO Content Strategy
The main focus of our strategy involved creating in depth, authoritative guides which covered all of Kestrel Electronic Security’s main services; including CCTV, intruder alarm and access control installation.
By adding great content which meets Google’s E-E-A-T guidelines we were able to greatly boost Kestrel’s keyword rankings for important keywords such as:
- “electronic security solutions” climbing +92 places to rank 8th.
- “intercom and access control systems” rising +26 places to rank 11th.
- “ssaib installer” moving up +41 places to rank 13th.
- “ssaib approved companies” jumping +64 places to rank 15th.
- “electronic alarms” soaring +84 places to rank 16th.
- “electronic security installations” improving by +26 places to rank 21st.
Average ranking position improved from
40 to 21Onsite SEO
In conjunction with our detailed content we ensured that monthly onsite optimisations were made, ensuring all pages had the best foundations for organic success. We combined this with copy improvements and heading optimisations. This alongside our in depth content saw significant improvements in web traffic across key pages:
- Homepage seeing a 52.49% increase in views.
- Users saw an increase of 27.5%.
- The ‘CCTV’ and ‘Intruder Alarm’ pages also saw increases in views and users.
- The ‘Contact’ page saw a 25.53% rise in views.
- Overall, user engagement time on the site improved by 62.11.
Homepage views increased
52%Let’s Talk About SEO Strategy
If you would like some additional support, contact the team and we can discuss how we can help you achieve your goals.
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