Being housed on the main Southampton City Council website meant that Southampton City Art Gallery had no real online identity. Through the launch of the dedicated website we were able to help them develop a unique look and feel with a strong colour palette.
Due to the nature of the organisation, the Art Gallery team wanted the website to let their great images of the artwork do the talking. To achieve this, we opted for large full width images with minimal text to reudce distraction from the art.
We also revised their colour palette to introduce some new more vibrant shades – this not only helped with distinguishing the website from the main council site, but also helped draw the eye to key information about exhibitions and calls to actions.