As a business in the technology sector, the website had to demonstrate the ‘digital first’ culture and ethos of the organisation and their solutions.

As a relatively complex proposition, the key benefits of the solutions needed to be clearly highlighted to any potential prospects. We achieved this through the use of engaging graphics and imagery to make the products and services easier to understand and highlighting key features.

On top of this, we explored alternate ways of using colour to highlight calls to action throughout the site, as well as incorporating clearer visual cues to aid the users experience in navigating the site.