Expertise

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4 WAYS TO MAXIMISE YOUR GOOGLE ADS BUDGET

Many businesses are feeling the pinch right now, marketing budgets are being stretched, competition is high and Google’s average cost...

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Don’t Forget about Microsoft Ads

Bing may not be a company that is particularly high up on your list when it comes to advertising, but it is a platform that almost certainly should not be underestimated.

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Google Ads Grant Compliance – The Guide

This article will walk you through how to ensure your keywords, account structure, bidding and conversions are in line with Google Ads Grant policies.

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Everything You Need To Know About Microsoft Ads for Social Impact

Microsoft Ads for Social Impact offers charities $3000 to spend on search ads on the Microsoft network.

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Your Guide To A Successful PPC Campaign

Pay Per Click advertising is a key opportunity of ensuring your website reaches the top of your user’s search results....

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Five Things Which May Surprise You About Video Advertising

Video is taking over the world. Okay - maybe a little dramatic but it's certainly starting to compete with the likes of TV advertising. Here we have broken down some key points which you may not know about or have considered when it comes to the growing world of video advertising. 

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4 Ways You’re Wasting AdWords Budget

 

Paid search can be an expensive exercise if not managed correctly, so it’s important that your budget is being used wisely. So to increase your ROI and optimise your campaigns, we’ve put together 4 common ways you could be wasting your AdWords budget - and how to change it

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Facebook Takes Action on Ad Blocking, What Does This Mean for PPC?

Here we look at the impact on PPC of Facebook's announcement about ad blocking

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Watch this space! – Google Expanded Text Ads

At the end of July 2016, Google rolled out Expanded Texts Ads across all accounts. We live in a mobile-first world, so what does this mean for paid search advertising?

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New Adwords Features to Start Exploring

Here is an in-depth review of some of the newly available features within the Google Adwords platform and how they could add value to your PPC campaigns. 

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Is it worth bidding on your own brand name?

Many companies already rank #1 in search results under their brand name. So what is the point in wasting money on bidding on your own brand name? Read on to find out

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Atelier Wins National Marketing Award

Atelier has received national recognition, in the form of an award from the prestigious Drum Search Awards 2016, for winning the category ‘Best Charity / Not for Profit Campaign - PPC’.