For charities, digital activity is essential to raise awareness, attract donations, and engage with supporters. But with limited budgets, investing...
Performance Max (PMax) campaigns were introduced by Google in November 2021 as a next-generation campaign type designed to streamline and...
A guide to Microsoft UET Consent Mode for digital marketers. Learn more about the shifting privacy landscape, the legal aspects involved, what Microsoft Consent Mode is and how to set it up.
Understand the impact of SearchGPT and Gemini on SEO, PPC and websites to future-proof your digital marketing strategies.
Many businesses are feeling the pinch right now, marketing budgets are being stretched, competition is high and Google’s average cost...
Bing may not be a company that is particularly high up on your list when it comes to advertising, but it is a platform that almost certainly should not be underestimated.
This article will walk you through how to ensure your keywords, account structure, bidding and conversions are in line with Google Ads Grant policies.
Microsoft Ads for Social Impact offers charities $3000 to spend on search ads on the Microsoft network.
Pay Per Click advertising is a key opportunity of ensuring your website reaches the top of your user’s search results....
Video is taking over the world. Okay - maybe a little dramatic but it's certainly starting to compete with the likes of TV advertising. Here we have broken down some key points which you may not know about or have considered when it comes to the growing world of video advertising.
Paid search can be an expensive exercise if not managed correctly, so it’s important that your budget is being used wisely. So to increase your ROI and optimise your campaigns, we’ve put together 4 common ways you could be wasting your AdWords budget - and how to change it
Here we look at the impact on PPC of Facebook's announcement about ad blocking