Your PPC landing pages play a huge role in the Google Ads auction, as well as helping customers convert once...
Google Ad Grants (officially part of the Google for Nonprofits program) offers eligible charities up to $10,000 USD per month...
Whether you’re trying to raise awareness, attract donations, or grow your support base, your charity’s website is the shop front...
Images play a crucial role in website design, enhancing user experience and engagement. However, unoptimised images can slow down your...
People expect websites to load quickly, respond fast, and not jump around while they’re reading – these features are all...
Your meta title and description are elements of on-page SEO that help users understand what your page is about. In...
Whether someone is searching for services, ways to donate, or volunteer opportunities, you want your charity to be the first...
For charities, digital activity is essential to raise awareness, attract donations, and engage with supporters. But with limited budgets, investing...
Performance Max (PMax) campaigns were introduced by Google in November 2021 as a next-generation campaign type designed to streamline and...
As digital marketers, we handle personal data daily, from lead generation forms to analytics tracking. With ever-stricter data privacy laws,...
Accessibility creates inclusive websites and good user experience. Use these website accessibility tips in line with WCAG 2.2. to help convert more web visitors into donors.
A guide to Microsoft UET Consent Mode for digital marketers. Learn more about the shifting privacy landscape, the legal aspects involved, what Microsoft Consent Mode is and how to set it up.