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ArticlePPC

Optimising PPC Landing Pages: 7 Tips to Boost Performance

Your PPC landing pages play a huge role in the Google Ads auction, as well as helping customers convert once...

ArticleCharity

An Introduction to Google Ad Grants: Guide for Charities

Google Ad Grants (officially part of the Google for Nonprofits program) offers eligible charities up to $10,000 USD per month...

ArticleCharity

The Ultimate Charity Website Checklist: 28 Tips to Boost Your Non-Profit’s Mission

Whether you’re trying to raise awareness, attract donations, or grow your support base, your charity’s website is the shop front...

ArticleWebsites

Optimising Images for Websites: Complete Guide

Images play a crucial role in website design, enhancing user experience and engagement. However, unoptimised images can slow down your...

ArticleWebsites

Core Web Vitals: Guide for Website Owners & Marketers

People expect websites to load quickly, respond fast, and not jump around while they’re reading – these features are all...

ArticleSEO

Meta Titles & Descriptions: Optimise Your Pages for Search

Your meta title and description are elements of on-page SEO that help users understand what your page is about. In...

ArticleCharity

A Guide to Local SEO for Charities: Connecting Your Non-Profit with Local People

Whether someone is searching for services, ways to donate, or volunteer opportunities, you want your charity to be the first...

ArticleCharity

5 Reasons Your Charity Should Have a Google Ad Grant: Free Ad Spend for Non-Profits

For charities, digital activity is essential to raise awareness, attract donations, and engage with supporters. But with limited budgets, investing...

ArticlePPC

The Ultimate Guide to Performance Max Campaigns

Performance Max (PMax) campaigns were introduced by Google in November 2021 as a next-generation campaign type designed to streamline and...

ArticleMarketing

Data Privacy Laws in Digital Marketing: Navigating Real World-Compliance

As digital marketers, we handle personal data daily, from lead generation forms to analytics tracking. With ever-stricter data privacy laws,...

ArticleWebsites

Website Accessibility: Improving Charity Donation Experiences

Accessibility creates inclusive websites and good user experience. Use these website accessibility tips in line with WCAG 2.2. to help convert more web visitors into donors.

ArticleAnalytics

Navigating Microsoft UET Consent Mode: A Digital Marketer’s Guide

A guide to Microsoft UET Consent Mode for digital marketers. Learn more about the shifting privacy landscape, the legal aspects involved, what Microsoft Consent Mode is and how to set it up.