Images play a crucial role in website design, enhancing user experience and engagement. However, unoptimised images can slow down your...
People expect websites to load quickly, respond fast, and not jump around while they’re reading – these features are all...
Your meta title and description are elements of on-page SEO that help users understand what your page is about. In...
Whether someone is searching for services, ways to donate, or volunteer opportunities, you want your charity to be the first...
For charities, digital activity is essential to raise awareness, attract donations, and engage with supporters. But with limited budgets, investing...
Performance Max (PMax) campaigns were introduced by Google in November 2021 as a next-generation campaign type designed to streamline and...
As digital marketers, we handle personal data daily, from lead generation forms to analytics tracking. With ever-stricter data privacy laws,...
Accessibility creates inclusive websites and good user experience. Use these website accessibility tips in line with WCAG 2.2. to help convert more web visitors into donors.
A guide to Microsoft UET Consent Mode for digital marketers. Learn more about the shifting privacy landscape, the legal aspects involved, what Microsoft Consent Mode is and how to set it up.
Understand the impact of SearchGPT and Gemini on SEO, PPC and websites to future-proof your digital marketing strategies.
Given the evolving landscape of digital regulations and privacy concerns, businesses are having to change over to advanced conversion tracking...
Introduction In today’s digital-first world, keyword research is more than a technical SEO tactic; it’s a strategic imperative. Understanding how...