Marketing Strategy
Helping You Get Started
The thought of sitting down and drafting a marketing strategy can be incredibly daunting:
- Where should we start?
- What should we be measuring?
- What channels are right for us?
- Do we have the skills to execute it?
- How long should it run for?
- When should we review it?
- How do we know it’s working?
These are all questions our team are faced with daily when working with our vast range of clients. We are well versed with sitting down with businesses of all shapes and sizes and taking things back to basics.
We can help you develop a strategy which you believe in, are able to execute and which will generate results.
What Goes Into a Marketing Strategy?
Objectives
What are you hoping to achieve as a result of this strategy? For most of our clients it is more sales or enquiries!
Audience
Who are your best customers? Who do you want your marketing activity to reach? What can we learn about those people?
Measurable Targets
What will you hope to achieve along the way which will help you ensure you are on the right track?
Key Messages
What do you want to communicate about your business, products or services to encourage action?
Channels
What are the best channels for you to deliver your key messages to your target audience?
Tactics
What tactics will you use to drive interest and engagement in your marketing messages?
Get the Ball Rolling with your Marketing Strategy..⚽
Get in touch today to start the ball rolling with developing a strong marketing strategy for your business.
Don’t worry if you have no idea where to start with your marketing strategy, we are there to guide you through the process to crafting a clear vision and a road map to get you there!
Why Work With a Marketing Agency?
Deciding to partner with a marketing agency for your marketing strategy can have a number of key benefits:
- A knowledgeable team on hand to give you guidance and support with all aspects of marketing and web
- Transparent pricing and reporting – always!
- We will take the time to analyse the data and your market landscape to ensure our recommendations are backed up by insights and market knowledge
Let's Talk Today
See How We Helped These Businesses with their Marketing Strategy
Mayflower – Pay-Per-Click Campaigns
We ran pay-per-click advertising for Mayflower Theatre to help them grow revenue on their site and reach new bookers.
Southampton City Art Gallery – Social Media
Southampton City Art Gallery selected us to run a social media campaign to increase footfall and grow website traffic.
Marketing Training
Sometimes you or your team may need some upskilling in order to be able to deliver your marketing strategy, especially if you aren’t going to work with a marketing agency to execute it.
Training may be required for a number of reasons:
- Your marketing strategy includes a new marketing channel which is completely new to you
- You need a refresher on some skills which you haven’t used in a while
- Marketing is completely new to you, but you want to execute your marketing strategy in house
- The results for your marketing have become a little stale and you want some advice to boost performance
We offer a wide range of digital marketing training courses on wide range of marketing topics. We have some set training presentations on topics such as Google Analytics and Social Media, however we can also develop bespoke training sessions to cover off the things which matter most to you.
Get in touch to discuss your marketing training requirements.
Essentials of a Great Marketing Strategy
If you already have a strategy and want to benchmark it against some key indicators of a great marketing strategy take a look at some of these key pointers below. You can also use these to get a feel for the kinds of things you marketing strategy should be covering.
Make It Inspiring
It’s crucial that your marketing team truly buy into and invest themselves into your marketing strategy if it’s going to be successful. One of the best ways to do this is to ensure that your marketing strategy has a clear vision – one which tells a story and captivates the people around you.
They will need to understand the motivations behind the marketing strategy – how the company has got to where they are, the importance of delivering the marketing strategy, what the marketing strategy means for them.
Ensure Resourcing is Clear
It’s very easy to produce an extensive strategy which covers off every possible channel and tactic, however it’s crucial that you also include a clear roadmap as to how you are going to resource the strategy. Consider these questions:
- Do you have enough staff to deliver the strategy?
- Are there members of the team who need upskilling in order to deliver their part of the strategy
- Does the team have all of the technology and software they need to execute the strategy?
- Have the costs for additional resource, equipment and training been properly budgeted for?
Getting these right help people to feel that the strategy is more achievable.
Strive for Consistency
Everything you are doing from a marketing point of view, from when the marketing strategy is agreed, should all be working towards the same goal. This means that the marketing messages should be consistent right across the marketing mix. Through from each marketing channel to the different customer touch points – a unified approach is key.
Lack of consistency can quite often occur when channels are siloed. You must treat each of your channels as a part of a holistic marketing strategy.
Give Content Real Care & Attention
Don’t fall into the trap of creating content for content’s sake. Dedicate time to ensuring that your content is truly authentic, relevant to your aims and most of all, actually adds value to your audience.
Content can take a number of different forms, however repurposing great content can help you to avoid reinventing the wheel with every content piece if you have given a great angle on a subject area.
Empower Your Team
You should never feel cautious to allow your employees to be the face of your organisation and products. Your relationship with your team should be based on trust and mutual respect = giving your employees the space to use their own voice can reward your business tenfold.
The same ethos applies for content – your employees can become your biggest brand advocates so train them to communicate your marketing messages and product benefits.
Don’t Oversell
Your strategy should centre around getting your story out there as opposed to simply selling products or services. For long term, beneficial customer relationships, aim to attract people who share your values and missions and invite them to join your journey – as opposed to a one off purchase from someone who will never care.
Proper brand story telling allows you to build a relationship and a true bond between you and your customer. The results of mastering this can speak for themselves.
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