The thought of sitting down and drafting a marketing strategy can be incredibly daunting:
These are all questions our team are faced with daily when working with our vast range of clients. We are well versed with sitting down with businesses of all shapes and sizes and taking things back to basics.
We can help you develop a strategy which you believe in, are able to execute and which will generate results.
What are you hoping to achieve as a result of this strategy? For most of our clients it is more sales or enquiries!
Who are your best customers? Who do you want your marketing activity to reach? What can we learn about those people?
What will you hope to achieve along the way which will help you ensure you are on the right track?
What do you want to communicate about your business, products or services to encourage action?
What are the best channels for you to deliver your key messages to your target audience?
What tactics will you use to drive interest and engagement in your marketing messages?
Get in touch today to start the ball rolling with developing a strong marketing strategy for your business.
Don’t worry if you have no idea where to start with your marketing strategy, we are there to guide you through the process to crafting a clear vision and a road map to get you there!
Deciding to partner with a marketing agency for your marketing strategy can have a number of key benefits:
We ran pay-per-click advertising for Mayflower Theatre to help them grow revenue on their site and reach new bookers.
Southampton City Art Gallery selected us to run a social media campaign to increase footfall and grow website traffic.
Sometimes you or your team may need some upskilling in order to be able to deliver your marketing strategy, especially if you aren’t going to work with a marketing agency to execute it.
Training may be required for a number of reasons:
We offer a wide range of digital marketing training courses on wide range of marketing topics. We have some set training presentations on topics such as Google Analytics and Social Media, however we can also develop bespoke training sessions to cover off the things which matter most to you.
Get in touch to discuss your marketing training requirements.
If you already have a strategy and want to benchmark it against some key indicators of a great marketing strategy take a look at some of these key pointers below. You can also use these to get a feel for the kinds of things you marketing strategy should be covering.
It’s crucial that your marketing team truly buy into and invest themselves into your marketing strategy if it’s going to be successful. One of the best ways to do this is to ensure that your marketing strategy has a clear vision – one which tells a story and captivates the people around you.
They will need to understand the motivations behind the marketing strategy – how the company has got to where they are, the importance of delivering the marketing strategy, what the marketing strategy means for them.
It’s very easy to produce an extensive strategy which covers off every possible channel and tactic, however it’s crucial that you also include a clear roadmap as to how you are going to resource the strategy. Consider these questions:
Getting these right help people to feel that the strategy is more achievable.
Everything you are doing from a marketing point of view, from when the marketing strategy is agreed, should all be working towards the same goal. This means that the marketing messages should be consistent right across the marketing mix. Through from each marketing channel to the different customer touch points – a unified approach is key.
Lack of consistency can quite often occur when channels are siloed. You must treat each of your channels as a part of a holistic marketing strategy.
Don’t fall into the trap of creating content for content’s sake. Dedicate time to ensuring that your content is truly authentic, relevant to your aims and most of all, actually adds value to your audience.
Content can take a number of different forms, however repurposing great content can help you to avoid reinventing the wheel with every content piece if you have given a great angle on a subject area.
You should never feel cautious to allow your employees to be the face of your organisation and products. Your relationship with your team should be based on trust and mutual respect = giving your employees the space to use their own voice can reward your business tenfold.
The same ethos applies for content – your employees can become your biggest brand advocates so train them to communicate your marketing messages and product benefits.
Your strategy should centre around getting your story out there as opposed to simply selling products or services. For long term, beneficial customer relationships, aim to attract people who share your values and missions and invite them to join your journey – as opposed to a one off purchase from someone who will never care.
Proper brand story telling allows you to build a relationship and a true bond between you and your customer. The results of mastering this can speak for themselves.