Research found, unsurprisingly, that most consumers prefer to purchase services from businesses which are nearby. If your business is targeting your local area then Local SEO is fundamental to you appearing in a prime position for local searches.
Our knowledgeable team can help get your business in front of potential customers nearby, with vast experience from working with a cross section of local businesses of all shapes and sizes.
You can work on Local SEO activity as part of an ongoing retainer or as a one off project to give your website a boost.
Our team of knowledgeable local SEO experts are ready and waiting to help you grow your local customer base.
When working with us, you can expect:
When it comes to Local SEO, the focus has to be on positioning your business as a trustworthy and reliable option for Google to share with local searchers. Many local industries (such as property, gas and legal) are incredibly competitive so careful attention to the following areas is crucial to see success.
Google, Bing and the like offer a free business listing (e.g. Google My Business) which allow you to claim and take ownership of the ‘shop window’ into your business from the search engine results.
This should be regularly optimised, kept up to date and utilised to grab attention
Search engines recognise trust through the number of NAP citations (listings of your name address and phone number on other sites).
Increasing the volume of these is an excellent tactic to quickly build credibility.
There is lots to do on your website to improve your local SEO. Through from the content of your website copy through to technical SEO optimisations – there are lots of opportunities to include and highlight local references which will help to boost your organic local position.
As with traditional SEO, link building and outreach is still fundamental to boosting rankings – however this time on local websites
Encouraging other local websites to talk about and point to your website is crucial!
We can agree a monthly plan to achieve your objectives.
You can let us know when you need help – no contracts required.
We can agree a fixed term scope of work with an end goal and date in mind.
Many people use SEO as a blanket term for activity boosting organic position, however the techniques used to get strong local rankings can differ quite significantly from what might be used to boost organic rankings for national / industry wide keywords.
Traditional SEO centres around key indicators such as authority and content, whereas local SEO is focused around trust and NAP (name, address and phone number) citations.
If your business serves customers within your local area then local SEO will be a great strategy to use to generate more local enquiries and customers. This is the same whether you have a physical premises where people come to visit you, or whether you provide services to people virtually or in their premises.