Local SEO

Find More Customers In Your Local Area

Research found, unsurprisingly, that most consumers prefer to purchase services from businesses which are nearby. If your business is targeting your local area then Local SEO is fundamental to you appearing in a prime position for local searches.

Our knowledgeable team can help get your business in front of potential customers nearby, with vast experience from working with a cross section of local businesses of all shapes and sizes.

You can work on Local SEO activity as part of an ongoing retainer or as a one off project to give your website a boost.

Get Started with Local SEO

Our team of knowledgeable local SEO experts are ready and waiting to help you grow your local customer base.

When working with us, you can expect:

  • A clear plan of action – combining quick wins with those essential long term strategic objectives
  • Transparent pricing and reporting – always
  • Data-driven recommendations based on actual customer insight and learnings from your current data.

    When you submit this contact form, your contact data and enquiry will then be stored in our CRM system for the purposes of dealing with your message. By submitting this form, you consent to us contacting you by both email or phone with regards to your enquiry.

    Local SEO Services

    When it comes to Local SEO, the focus has to be on positioning your business as a trustworthy and reliable option for Google to share with local searchers. Many local industries (such as property, gas and legal) are incredibly competitive so careful attention to the following areas is crucial to see success.

    BUSINESS LISTINGS

    Google, Bing and the like offer a free business listing (e.g. Google My Business) which allow you to claim and take ownership of the ‘shop window’ into your business from the search engine results.

    This should be regularly optimised, kept up to date and utilised to grab attention

    LOCAL NAP CITATIONS

    Search engines recognise trust through the number of NAP citations (listings of your name address and phone number on other sites).

    Increasing the volume of these is an excellent tactic to quickly build credibility.

    WEBSITE OPTIMISATIONS

    There is lots to do on your website to improve your local SEO. Through from the content of your website copy through to technical SEO optimisations – there are lots of opportunities to include and highlight local references which will help to boost your organic local position.

    LOCAL LINKS

    As with traditional SEO, link building and outreach is still fundamental to boosting rankings – however this time on local websites

    Encouraging other local websites to talk about and point to your website is crucial!

    How our Traditional SEO Services Work

    Retained

    We can agree a monthly plan to achieve your objectives.

    PAYG

    You can let us know when you need help – no contracts required.

    Campaigns

    We can agree a fixed term scope of work with an end goal and date in mind.

    What’s the Difference Between Local SEO and Traditional SEO?

    Many people use SEO as a blanket term for activity boosting organic position, however the techniques used to get strong local rankings can differ quite significantly from what might be used to boost organic rankings for national / industry wide keywords.

    Traditional SEO centres around key indicators such as authority and content, whereas local SEO is focused around trust and NAP (name, address and phone number) citations.

    Which businesses benefit from Local SEO?

    If your business serves customers within your local area then local SEO will be a great strategy to use to generate more local enquiries and customers. This is the same whether you have a physical premises where people come to visit you, or whether you provide services to people virtually or in their premises.

    Key industries which are suitable for local SEO:

    • Trades – gas and boiler engineers, electricians, plumbers, construction, cleaners
    • Professional services – legal, accountancy, recruitment, IT services
    • Retail stores and leisure outlets
    • Beauty salons and healthcare
    • Local attractions and venues

    Let’s Find Local Customers

    Get in touch for a no obligation conversation about how we can improve your local visibility

    Get in Touch