SEO Strategy

Helping you Get Started with your SEO Strategy

Many people still see SEO as a complex strategy, combining many different techniques from content creation through to link building. When it comes to a great SEO strategy, you really need to be working on a multitude of techniques to achieve growth in rankings and traffic.

Your strategy should be a living document which outlines exactly what you want to achieve how you are going to achieve it and by when. It can be an extension or supporting document to your marketing strategy.

When it comes to sitting down and tackling writing a strategy, teams are quite often left wondering where to start. Identifying the key metrics, agreeing a series of objectives and setting a timeframe to review it can be incredibly time consuming.

We help businesses with challenges like these regularly. We create and execute SEO strategies for our clients all the time, so we know how to develop something which is meaningful yet effective.

Essentials of a Great Strategy

If you already have an SEO strategy and want to benchmark it against some key indicators of a great strategy take a look at some of these key pointers below. You can also use these to get a feel for the kinds of things your SEO strategy should be covering.

Make It Inspiring

It’s crucial that your team truly buy into and invest themselves into your strategy if it’s going to be successful. One of the best ways to do this is to ensure that any strategy you create has a clear vision – one which tells a story and captivates the people around you. They will need to understand the motivations behind the SEO strategy – how you have devised this approach, the importance of delivering the SEO strategy, what this means to them within their role.

Ensure Resourcing is Clear

It’s very easy to produce an extensive strategy which covers off many approaches and tactics. However, it’s crucial that you also include a clear roadmap as to how you are going to resource the strategy. Consider these questions:

• Do you have enough staff to deliver the strategy?
• Are there members of the team who need upskilling in order to deliver their part of the strategy
• Does the team have all of the technology and software they need to execute the strategy?
• Have the costs for additional resources, equipment and training been properly budgeted for?
• Getting these right help the team to feel that the strategy is more achievable.

Strive for Consistency

Everything you are doing should all be working towards the same goal. This means that the marketing messages should be consistent right across the marketing mix. Through from each marketing channel to the different customer touch points – a unified approach is key. Lack of consistency can quite often occur when channels are siloed. You must treat each of your channels as a part of a holistic marketing strategy.

Give Content Real Care & Attention

Don’t fall into the trap of creating content for content’s sake. Dedicate time to ensuring that your content is highly valuable to your audience.

Content can take a number of different forms, however re-purposing great content can help you to avoid reinventing the wheel with every content piece if you have given a great angle on a subject area.