For charities, digital activity is essential to raise awareness, attract donations, and engage with supporters. But with limited budgets, investing in paid advertising can be tricky.
Google Ad Grants could be the solution.
The Google Ad Grant provides eligible non-profits with $10,000 per month in free Google Ads credit, helping your organisation appear at the top of Google Search results.
This programme allows charities to promote their mission, increase engagement, and drive meaningful actions – all without spending any marketing budget!
If your charity isn’t making the most of this opportunity, now is the time to explore how the Google Ad Grant can boost your visibility, grow your supporter base, and help you achieve your goals.
What is the Google Ad Grant?
The Google Ad Grant helps non-profits expand their reach with $10,000 of free Google ads credit. This credit can be used on search ads, helping to drive more traffic to the organisations website.
How the Google Ad Grant Works
- Eligibility: Charities must be a registered non-profit, have a website that complies with Google’s website policy, and be able to keep within the Ad Grant policies.
- Ad placement: Ads appear in Google Search results, helping non-profits connect with users actively looking for their services or ways to support them.
- Campaign types: Charities can use the grant to promote a variety of features – fundraising campaigns, volunteer opportunities, resources, awareness, and more!
The Benefits of a Google Ad Grant for Your Charity
1. Increase Awareness
Google Ads place your charity above unpaid Google search results (but below any non-grant ads), making it easier for people to find and learn about your mission.
2. Drive More Donations
People searching for ways to donate online can be found on Google.
A well-optimised Google Ads campaign helps your charity appear when high-intent users are looking to give, helping you get more donations.
3. Recruit Volunteers
Many people actively search for volunteer opportunities, and Google Ads can send them directly to your sign-up page or fundraising event.
4. Promote Events & Services
By targeting specific keywords related to your charity, you can boost attendance to fundraisers and events, as well as increase engagement with your support services.
5. Free Ad Spend
The Google Ad Grant covers all ad spend, allowing your charity to focus resources on delivering impact rather than funding click budgets.
Getting Expert Help with Your Google Ad Grant
While the Google Ad Grant offers incredible potential, managing campaigns effectively requires time and expertise – many charities struggle to maximise their budget, keep ads compliant, and optimise performance.
How Agencies and Specialists Can Help
- Grant Setup & Compliance: Ensuring your charity meets Google’s eligibility requirements and maintains compliance.
- Optimised Campaign Management: Crafting targeted ads, selecting the best keywords, and refining strategies for better performance.
- Performance Tracking & Reporting: Analysing data to improve click-through rates, track and increase conversions, and drive meaningful results.
Why Every Charity Should Take Advantage of a Google Ad Grant
For charities looking to expand their reach, the Google Ad Grant is an essential consideration.
With $10,000 per month in free advertising, your non-profit can boost awareness, attract more supporters, increase donations, engage more volunteers, and promote key events – growing your digital presence, all with no click budget!
If your charity isn’t yet utilising the Google Ad Grant, now is the time to get started. With the right strategy, the Google Ad Grant can be a powerful tool to help expand your digital presence.
Not sure where to start with your Google Ad Grant? Get in touch with the expert paid advertising team at Atelier for help applying, setting up and optimising your Google Ad Grant account.