Why You Should Be Using Infographics In Content Marketing

In this digital age, we are surrounded by information. Emails, articles, videos, tweets. So, we are constantly being bombarded with data from all angles.

Imagine this, statistics show that every day there are 140 million tweets. Unbelievably 2 million is the figure put on the number of videos. However, that’s nothing compared to the 1.5 billion documents and articles being created everyday.

Now consider this. It has been proven that around 90% of information in the human brain is visual. However, as a marketing agency in Southampton, we understand this data. Therefore, we’re recognising the importance of infographics. Moreover, should you be using infographics in content marketing?

What are they and why should you be using infographics in content marketing?

Infographics are a great way to display information. They are a powerful medium of communication, which can be useful for conveying some of the most complex data, simply and visually. Moreover, they can even go viral.

Infographics combine text, images and design to represent complex data. They give information quickly, accurately and are highly shareable. This is why we would urge you to seriously consider their importance for your content.

Between 2010 and 2012, the volume of Google searches for Infographics grew by over 800 per cent. This is in 2 short years. We can help you create compelling Infographics. From the first idea through to delivery.

Why Should I Use Infographics?

People love facts. Add attractive images and graphics to figures and statistics and you have some addictive and maybe viral content.

An infographic can include your logo and brand which is a great way to build brand awareness.

Infographics are great for blogs or websites. When featured, you can add links, perhaps a ‘like’ button, and even a ‘share’ button. In addition, they can also include a link to your site which is great for SEO.

A simple little image can do all this, increasing search visibility and elevating product or brand awareness. What’s more, a shared Infographic containing a link to your site will make be valuable for SEO.

Did I See The Word “Viral”?

Yes. Infographics can be shared all over the web which includes social networks. What’s more, once shared there is a far greater likelihood that they will become viral.

In summary, why not get in touch and find out more about our range of infographic solutions.