Covesion is a UK-based leader in nonlinear optical crystals, serving industries requiring precision photonics solutions with a growing focus on quantum technology. Their products range from high-performance chips to fully integrated optical systems, tailored to meet specific wavelength requirements for clients across a variety of sectors.
Covesion’s existing website wasn’t working hard enough for the diversity of people using it. Academic researchers, procurement managers and product engineers all visited the site for very different reasons, but the structure treated them as a single audience. Information was difficult to find, navigation didn’t reflect how users actually thought about the products, and there was no clear pathway from landing on the site to making an enquiry.
The team needed a user experience that understood these different groups and guided each one to the content that mattered most to them.
