This is how we do it
Three things every audit we run has in common, regardless of which channel or scope you choose.
No obligation
Our headline marketing audit is free, with more detailed or channel-specific audits available at a fair, fixed fee. There is no commitment to take further work with us afterwards. If the report stands on its own and you take it from there, that is a perfectly good outcome.
Honest
You get an honest, jargon-free read on what is working, what is not and why. No screenshot dumps from third-party tools, no padding, no leading findings towards a sales pitch. Just clear guidance your team and your leadership can act on.
Bespoke
Bespoke to your business and industry Every audit is built around your business, your sector and your goals. A B2B technical brand, a high-volume ecommerce store and a professional services firm have very different audiences, sales cycles and risk profiles, and your audit reflects that.
A selection of audits tailored to your situation
A complete view of your marketing
Whole-of-marketing review
A whole-of-marketing review covering website, search, paid, social, email and customer journeys, set against your goals and the competitors you are up against.
Best when you need a baseline before agreeing a new strategy, onboarding a new head of marketing, or reporting confidently to your board.
Organic visibility, end to end
Technical health and content gap analysis
Technical health, on-page optimisation, content gaps, backlink profile and the buyer search terms you should be ranking for. We translate the technical findings into a clear, prioritised action list.
Includes a competitor ranking comparison so you can see where you sit, not just what is broken.
Detailed analysis of your paid campaigns
Get more from every pound
A review of any active or dormant paid campaigns across Google Ads, Microsoft Ads, Performance Max and Shopping. Budget and bidding strategy, account structure, ad copy, landing page experience and conversion tracking, all examined end-to-end.
You walk away knowing where every pound is going and how to get more from it.
Platform mix, content and community
Find your platforms' true potential
A look at your current platforms, content, audience and community management, benchmarked against your sector. Quick wins, strategic priorities and a sustainable cadence your team can actually keep up with.
Available standalone, or as the springboard into a longer social media programme.
Turn visitors into customers
Lift conversion across the journey
A conversion rate optimisation review of your key journeys, forms, product pages and landing pages. We identify where users drop off, why they hesitate and which changes are most likely to lift conversion.
Particularly useful before, during or after a major launch, rebrand or website refresh.
Inclusive by design, not just intent
WCAG 2.2 Alignment and beyond
A review of your website against WCAG 2.2 with usability checks across screen readers, keyboard navigation and assistive tech. We show you what is failing, what to fix first and how to embed accessibility into the way your team works.
Increasingly an expectation from procurement teams, and a meaningful lift in the size of audience your site can reach.
Get your audit booked in today
A short conversation is all it takes to scope your audit and agree the right starting point. We can usually have a draft report in front of you within 1 week.
What is included in a typical audit
Analysis of current performance
A clear look at how your marketing is performing today, against your own historical baselines and the goals you care about. Sales, leads, sign-ups, traffic, engagement, conversion, and the channels driving them.
Quick wins to implement right now
A prioritised list of changes you can action this week or this month, often without significant cost, that should move metrics in the right direction quickly. Fixes, tweaks and easy housekeeping wins.
Strategic changes to consider
The bigger, more significant recommendations that need a conversation with leadership. Repositioning, channel reweighting, customer journey redesign or technology changes – laid out with the trade-offs spelled out.
Competitor analysis
How your activity stacks up against the brands you naturally compete with for attention and spend. What they are doing well, where you have room to outperform and where to differentiate.
Channel review
An honest read on the channel mix you are running today. What is earning its keep, what is being maintained out of habit and where there are channels you have not tried that might suit your audience and resources better.
Audience insights
A view of who is actually engaging, buying and converting, how that compares to your target audiences, and where there are pockets of customers you are under-serving or missing entirely.
Roadmap and plan of action
A prioritised, plain-English roadmap of where to go next, sequenced into now, next and later. Something your team can run with directly, share with leadership, or hand to a supplier (including us if you want to).
Marketing audits
Do you really need one?
A marketing audit adds value to any team, whether you are a business owner doing the marketing yourself between everything else, a lean in-house team, or a well-equipped marketing department with agency support already in place.
For lean teams, an audit is the fastest way to get expert eyes on your activity and a credible, prioritised plan to follow. For larger teams, it is an unbiased second opinion on what you are already doing – the kind of independent review that strengthens internal cases for change and gives leadership real confidence in marketing decisions.
It is suitable for businesses of any size, at any stage. The only common factor across our audit clients is a willingness to hear the honest answer.
Where we earned our stripes
Let’s get the ball rolling on your audit
Tell us a little about your business, the channels you are running and the questions you most want answered. We will come back with a recommended audit scope and what it would include.
hello@atelier-studios.com
023 8022 7117
Everything you need to know
Is the audit really free?
Our headline marketing audit is free and comes with no obligation. Deeper, channel-specific audits (SEO, PPC, social, CRO, accessibility, full 360°) are charged at a fair, fixed fee that we agree with you up front, with no surprises.
How long does an audit take?
Most audits run two to three weeks from kick-off to written report and walkthrough call. Larger 360° engagements with multiple stakeholders sometimes run a little longer. We agree timings up front so they fit around launches, campaigns and busy trading periods.
What do we need to provide for you to do an audit?
Access to your analytics, ad accounts, social channels and any reporting you already produce, plus a short conversation about your goals, audiences and any recent changes. We do the heavy lifting from there. We will always let you know exactly what we need before any access is granted.
Will the findings be tailored to our business?
Yes. Every audit is built around your business, sector and audiences, with sector-specific benchmarks where they are available. No generic templates, no copy-paste recommendations from someone else’s industry.
Will you compare us to our competitors?
Where we can, yes. We benchmark against publicly available data from the competitors you naturally compare to, plus our own experience working across your sector. We will be clear about where comparisons are robust and where they are directional.
Who is the audit aimed at?
Heads of marketing, marketing managers and digital leads, business owners and MDs at smaller companies who handle marketing themselves, and leadership teams who want an independent view before signing off on strategy or budget. The reports are written so each of those audiences gets what they need from them.
Do we have to act on the recommendations?
Not at all. The audit is yours. You can take it in-house, share it with another supplier or shelve it. Most clients implement at least the quick wins themselves and bring agency support in for selected strategic pieces, but there is no requirement to.
Can the audit feed straight into a strategy?
Yes. Many clients use the audit as the foundation for a fresh marketing or digital strategy, either run by us as a follow-on engagement or developed in-house using the roadmap as a starting point. Either way, you finish with a clear sense of where to focus first.
Is everything we share kept confidential?
Always. We treat your data, accounts, customer information and internal context as confidential, and we are happy to sign an NDA if your governance requires one. Nothing identifiable from your audit ever appears in our marketing without explicit permission.
How do we get started with an audit?
Get in touch via the form or give us a call. We will arrange a short scoping conversation to understand what you want from the audit, agree the right type and scope, and confirm timings. Most clients are kicked off within a week of that first chat.