The nature of link building has transformed over the years – with a shift from underhand techniques to honest, reliable methods. Link building is certainly no longer about the quantity of links, but the quality of the sites linking to you.
Now you need to have high quality content and a great website in order to boost your chances of securing those valuable links.
Our SEO Packages include dedicated time for outreach and link building, with all activity centred around forging relationships with high quality publications.
We can agree a monthly plan to achieve your objectives.
You can let us know when you need help – no contracts required.
We can agree a fixed term scope of work with an end goal and date in mind.
Essentially – the more links leading to your website, the more ‘popular’ Google believes your website / organisation to be. When you work on link building as part of your SEO strategy, you are trying to increase the number of links to your website.
Back in the day, in the early days of SEO, it was very much a numbers game. Whoever had the most backlinks was successful in search engines. Google’s algorithm is now well refined to focus in on the relevance and quality of backlinks. It is now quality over quantity which wins every time.
When your website has high quality links, each link passes some ‘SEO juice’ / authority through to your website. The more high quality backlinks you have, the more authority being passed through to your website.
Consider the source (the original website) and how trustworthy and authoritative you think that business or organisation is.
Ensuring that the linking website and the content that the link comes from is relevant to your own website / business.
The anchor text (text on the hyperlink) should fit naturally into the content and be relevant to what is being linked to.
Link Building can be incredibly time consuming if you are not experienced. What’s more – building the wrong backlinks can be incredibly damaging to your SEO strategy.
We can help you with:
Although they still operate somewhat in silos in many organisations, Digital PR and SEO are very much sitting hand in hand when it comes to modern marketing strategies.
The PR industry has struggled with the digital transformation we have seen over previous decades, with many predicting that PR would simply fizzle out. However, the principles of good PR are still incredibly valuable and online publications (news, websites and blogs) are ideal outlets for PR.
Where we have seen the overlap is the practice of outreach to online publications. Where the PR industry are primarily interested in the coverage and brand mentions, SEO teams are approaching with the view to placing a backlink to boost search engine performance.
Achieving a feature or mention on one of the leading online publications can have enormous benefit in terms of brand searches, traffic to your website, general brand perception (to name a few). However, if that coverage also includes a link (follow) to the business’ website then it can do wonders for their search engine ranking.
What sits at the heart of these two strategies is content, which is the linchpin of any successful SEO or PR strategy.
We have worked with a number of organisations who have been struggling with spam or malicious backlinks to their website. We can support you through a process of cleaning your backlink profile, even if a manual penalty has been applied.
If you want to find out more about this, simply get in touch and we will talk through your options.