Getting a new website can be a daunting process whether you have previously invested in SEO or not. However, extra care must be taken when migrating over to a new website in order to preserve any of the hard work previously completed and maintain existing performance.
Our SEO Setup services are all about laying the foundations for achieving ranking success with your new website as well as taking care to maintain all the good stuff from your current website.
It is not as simple as just turning on the new website and switching off the old one – the structure and the build must be right, link mapping needs to be undertaken, content needs to be migrated and your backlink profile may need attention.
Whether you have a website ready to go live and want some guidance and migration support, or whether you are right at the start of your journey to a new website, we can help.
This service is completely bespoke to you so the tasks that we complete varies on a site by site basis depending on your situation. Below is a breakdown of what will typically be included.
Any changes to structure could mean changes to your URLs. To avoid this creating ‘dead-ends’ for your users, any changing links or links which will no longer exist need attention.
We will crawl your website and create a full plan of action to ensure you don’t lose any visitors or SEO value of your pages.
Even if you have an SEO strategy in place, it is still worth conducting some fresh keyword research to identify the ideal focus topic for each of your pages – which is in turn what you hope it will rank for.
This is typically undertaken using a number of advanced keyword exploration tools.
Whether you have created fresh content or are migrating content from your old site – we can work to optimise your content to ensure it effectively covers the keywords and topics you are targeting.
Great content is fundamental to high ranking pages.
Maintaining your page and conversion tracking from your old site to new is essential for ensuring no down time in monitoring results.
Using Google Tag Manager we will migrate your tracking and set up more detailed tracking if required.
Once the website has been designed and built, but before go live, we can support with all of the technical optimisations which need implementing across the site.
For example – meta information, sitemap, robots.txt, alt & header tags.
The proof is in the pudding – once the site is live we will run through a tried and tested post go live check to ensure everything is working as it should be.
We’ll also review any crawling and indexing behaviour as required.
Our team of knowledgeable marketing experts are on hand to guide you through the process of launching a new website.
They will be there to ensure that the existing foundations are preserved and so that your SEO success can continue to flourish.
Get in touch for a no obligation conversation where we can talk through our tried and tested method for the SEO set up of your new website.
When working with us, you can expect:
If you are in the early stages of thinking about a new website and haven’t yet got to appointing a web design agency, take a look at our website design and development services to see what we could offer.
We work across leading CMS platforms such as WordPress and Magento and have a tried and tested process for delivering highly effective websites.
Our studio team can help you launch a site that is not only dynamic and eye-catching but one that is also highly effective and driven by performance.
Although you may have preserved the hard work on SEO from the past, it is always good to be looking ahead to the future. As part of your new website, you should develop at least a 1 year SEO strategy to outline how you will continue to grow organic traffic and organic visibility in the future.
Ongoing attention to SEO will help you continue to drive traffic and boost the number of enquiries coming from search engines. We can work with you on a tailored approach to ensure that your SEO continues to improve and is receiving expert care and attention.
If your new website has already gone live and you have some concerns about how much SEO set up work and initial optimisation has been done, or if you want some pointers on anything which might help boost success further, then our SEO audit can help to give a balanced view of the current situation.
If your website has gone live and you are going to be tackling the SEO activity without the support of an SEO agency, you may want to consider our tailored SEO training to help you on your way. Our training will be based on your website, our industry and your objectives and will be packed with actionable advice, tools, tips and strategies you can start with straight away.