B2B Websites

b2b website brainstorm

B2B buyers typically perform 8-12 online searches before interacting with a business’ website – and are already 57% of the way through the buying process before they speak to you.

Standing out from the Crowd

We work with B2B businesses to develop websites which stand out from their competitors – ensuring that when customers are in the research phases of their decision making they shortlist your company to consider and make themselves known to you.


B2B Websites must:

Clearly communicate your value proposition

Highlight the benefits of your product or solution

Instil good levels of trust and credibility

Tell Us About Your Project

If you are considering a new B2B website or want some advice about improving your existing website – get in touch with us today. We will start by walking you through our tried and tested website process. This process is designed to guide you through from your initial ideas to the launch of the website you have always dreamed of. Alternatively, if you have an existing website, we can help with everything from:

  • Website hosting
  • Website support & maintenance
  • A design refresh of your site
  • Fixes and problem solving
  • Website audit & review
  • B2B Marketing – including SEO and PPC

Send us your brief or tell us about your project!

    When you submit this contact form, your contact data and enquiry will then be stored in our CRM system for the purposes of dealing with your message. By submitting this form, you consent to us contacting you by both email or phone with regards to your enquiry.

    What could a new B2B website do for your business?


    • Grow enquiries for your products and services
    • Improve your SEO to increase organic traffic and enquiries
    • Better represent your brand, values and benefits
    • Introduce new useful functionality that will add value for your customers
    • Make your PPC landing pages better, improving campaign performance
    • Encourage existing customers to return to your website regularly
    • Better communicate product andservice information to customers
    • Offer more ways for customers to get in touch with you


    Why Choose Us

    Atelier have been building B2B websites for almost 20 years – having started out focusing heavily on B2B sectors such as recruitment, accountancy and legal.

    Over the years we have been responsible for the websites and marketing activity for some of the best B2B websites on the South Coast. This has earned us recognition and accolades from key industry events, including theWirehive Awards:

    • Finalist in B2B Website of the Year 2015
    • Finalist in B2B Branding Project of the Year 2017
    • Finalist in B2B Website of the Year 2018



    Atelier written on board

    Popular Features on B2B Websites


    Popular features and functionality requirements which our clients have requested as part of their B2B website design and build


    CRM Integration

    Your CRM is the hub of your business data, so an integration between your website and your company’s CRM is often considered essential in order to manage prospecting, maintain consistet follow-ups, stay on top of data quality and handle your GDPR requirements. We integrate with all major CRM systems. Some of our client’s favourites include Sales Force, Hubspot, Insightly and Zoho.


    If you have a global customer base then you will want to ensure that your website content can be displayed to your visitors in their local language. Whether you want the visitor to select their option or to utilise GEO IP detection to automatically select the right language – we can advise on the best technical approach for you.


    It’s not just B2C websites which have a requirement for selling online. We have worked with websites selling trade products and solutions, as well as the sale of digital assets such as contract and document templates and membership fees.

    Marketing Automation & Email Marketing 

    If you have a dedicated digital marketing strategy you may currently be utilising an email automation system, or at a minimum an ESP (Email Service Provider). We can integrate this with your site so that you can deploy bespoke forms, tailored landing pages and triggered messaging to your customers. Popular systems we have integrated with include HubspotPardotActOnInfusion Soft / KeapMarketoMail Chimp and Campaign Monitor.

    Flexible Templates

    If you have a lot of similar pages displaying your services and solutions, flexible templates give you an option for making them all unique. They work by offering a bank of a large number of reusable elements. At the outset, we will design lots of elements for all eventualities. Then when you want to create a new page you just simply need to select the elements you want, drag and drop them into the order you want and then customise how you like.

    SEO & PPC Performance

    For many, SEO is competitive and PPC is costly – your website can be the key to making the most of every visitor to your website and converting more of them into enquiries. As well as website design, we are also an SEO and PPC agency so we can advise on all the elements which could impact on organic search performance and your advertising results.


    It is so valuable to understand the numbers and the insights behind your website – for example understanding how visitors use the website and recording actions which are meaningful to you. We use tools such as Google Analytics and Google Tag Manager to implement accurate tracking so that you can report on what matters to your business. That could include anything from contact form submissions to scroll depth.

    Client Portal / Log In Area

    Through from accessing secure documents to a fully functioning area for your customers, we can build a dedicated area for people to log in to access information.