B2B Websites
B2B buyers typically perform 8-12 online searches before interacting with a business’ website – and are already 57% of the way through the buying process before they speak to you.
Standing out from the Crowd
We work with B2B businesses to develop websites which stand out from their competitors – ensuring that when customers are in the research phases of their decision making they shortlist your company to consider and make themselves known to you.
B2B Websites must:
Clearly communicate your value proposition
Highlight the benefits of your product or solution
Instil good levels of trust and credibility
Tell Us About Your Project
If you are considering a new B2B website or want some advice about improving your existing website – get in touch with us today. We will start by walking you through our tried and tested website process. This process is designed to guide you through from your initial ideas to the launch of the website you have always dreamed of. Alternatively, if you have an existing website, we can help with everything from:
- Website hosting
- Website support & maintenance
- A design refresh of your site
- Fixes and problem solving
- Website audit & review
- B2B Marketing – including SEO and PPC
Send us your brief or tell us about your project!
Examples of our B2B Websites
Here are some examples of B2B webstes that we have recently launched for our clients.
Zenterio – WordPress Website
We worked with the Zenterio team to design and develop a new WordPress website which showcased their innovative TV and OTT products and solutions.
Documation – WordPress Website
We worked with Documation, a leading provider of business process automation, to design and build their new WordPress website.
What could a new B2B website do for your business?
Grow enquiries for your products and services
Improve your SEO to increase organic traffic and enquiries
Better represent your brand, values and benefits
Introduce new useful functionality that will add value for your customers
Make your PPC landing pages better, improving campaign performance
Encourage existing customers to return to your website regularly
Better communicate product andservice information to customers
Offer more ways for customers to get in touch with you
Why Choose Us
Atelier have been building B2B websites for almost 20 years – having started out focusing heavily on B2B sectors such as recruitment, accountancy and legal.
Over the years we have been responsible for the websites and marketing activity for some of the best B2B websites on the South Coast. This has earned us recognition and accolades from key industry events, including theWirehive Awards:
- Finalist in B2B Website of the Year 2015
- Finalist in B2B Branding Project of the Year 2017
- Finalist in B2B Website of the Year 2018
Popular Features on B2B Websites
Popular features and functionality requirements which our clients have requested as part of their B2B website design and build
CRM Integration
Your CRM is the hub of your business data, so an integration between your website and your company’s CRM is often considered essential in order to manage prospecting, maintain consistet follow-ups, stay on top of data quality and handle your GDPR requirements. We integrate with all major CRM systems. Some of our client’s favourites include Sales Force, Hubspot, Insightly and Zoho.
Multilingual
If you have a global customer base then you will want to ensure that your website content can be displayed to your visitors in their local language. Whether you want the visitor to select their option or to utilise GEO IP detection to automatically select the right language – we can advise on the best technical approach for you.
Ecommerce
It’s not just B2C websites which have a requirement for selling online. We have worked with websites selling trade products and solutions, as well as the sale of digital assets such as contract and document templates and membership fees.
Marketing Automation & Email Marketing
If you have a dedicated digital marketing strategy you may currently be utilising an email automation system, or at a minimum an ESP (Email Service Provider). We can integrate this with your site so that you can deploy bespoke forms, tailored landing pages and triggered messaging to your customers. Popular systems we have integrated with include Hubspot, Pardot, ActOn, Infusion Soft / Keap, Marketo, Mail Chimp and Campaign Monitor.
Flexible Templates
If you have a lot of similar pages displaying your services and solutions, flexible templates give you an option for making them all unique. They work by offering a bank of a large number of reusable elements. At the outset, we will design lots of elements for all eventualities. Then when you want to create a new page you just simply need to select the elements you want, drag and drop them into the order you want and then customise how you like.
SEO & PPC Performance
For many, SEO is competitive and PPC is costly – your website can be the key to making the most of every visitor to your website and converting more of them into enquiries. As well as website design, we are also an SEO and PPC agency so we can advise on all the elements which could impact on organic search performance and your advertising results.
Tracking
It is so valuable to understand the numbers and the insights behind your website – for example understanding how visitors use the website and recording actions which are meaningful to you. We use tools such as Google Analytics and Google Tag Manager to implement accurate tracking so that you can report on what matters to your business. That could include anything from contact form submissions to scroll depth.
Client Portal / Log In Area
Through from accessing secure documents to a fully functioning area for your customers, we can build a dedicated area for people to log in to access information.