What’s involved in UX projects?
Understand your audience
Structured research to help you identify and understand your user groups.
We conduct user research through surveys, interviews and usability testing to understand what your audience actually needs from your website.
The more you know and understand about your users the easier it is to market to them. What makes them tick? What are they passionate about? How do they like to browse?
Accurate user profiles
Picture your users when creating campaigns and editing your website.
User personas are detailed profiles of each user group – giving useful information about their character, preferences and potential interactions with your business.
Their purpose is to inform design decisions, content strategy and site architecture, ensuring your website speaks directly to the people who matter most to your business.
Map the path from visitor to customer
Visualise how users move through your website and where they fall off
We map out the key journeys users take on your website – from first landing through to conversion.
By identifying drop-off points, unnecessary steps and moments of confusion, we create a clear roadmap for new websites or existing site improvements.
See through their eyes
Detailed audits that uncover friction and highlight opportunity
Our UX audits combine heatmap analysis, session recordings, analytics data and expert review to identify exactly where users are struggling on your website.
We assess everything from navigation and page layout through to forms, checkout flows and calls to action, then present clear, prioritised recommendations based on impact and effort.
Know your numbers
Accurate data is the foundation of every good decision
Without reliable analytics, you’re flying blind. We set up and configure tools like Google Analytics 4, Google Tag Manager, and third party analytics tools so you know exactly what’s happening on your website.
From page views and user journeys through to goal completions and revenue tracking – we make sure your data is accurate, actionable and aligned to your business objectives.
Turn more visitors into customers
It's cheaper to convert more traffic than pay for new visitors
Our CRO service focuses on increasing the percentage of website visitors who take a desired action, whether that’s making a purchase, submitting an enquiry or downloading a resource.
We use data, testing and iterative improvements to optimise landing pages, calls to action, forms and user flows. Small changes, big results.
The full picture, at a glance
Custom reporting that puts the metrics that matter front and centre
We build tailored dashboards and reports that cut through the noise and focus on the KPIs that drive your business.
From monthly performance summaries through to live dashboards – we make it easy for you and your stakeholders to understand your website’s performance.
Ready to get more from your website?
Data without action is just numbers
What sets us apart is that we don’t just hand over a report and walk away. We dig into your data, identify the opportunities and work with you to implement changes that make a real difference.
Whether it’s reconfiguring your analytics, redesigning a key user journey or running A/B tests to improve conversion rates – we’re hands-on, proactive and focused on results.
We invest in understanding your data so you can invest in what works.
88%
Less likely to return to a site after a bad user experience
£100
Every £1 spent on UX returns up to £100 in revenue
70%
Believe understanding users is critical to their strategy
Check out our other services
Ready to unlock the full potential of your website?
Get in touch today for a no obligation chat
hello@atelier-studios.com
023 8022 7117
All you need to know
What tools do you use for analytics and tracking?
We primarily work with Google Analytics 4, Google Tag Manager, Looker Studio and Hotjar however we have good experience with a wide range of third party analytics and tracking tools as well as some AI-driven proprietary solutions.
We’ll recommend the right tools based on your needs and budget – and we’ll set everything up properly so your data is reliable from day one.
My analytics are already set up – do I still need help?
Quite possibly. Many websites have analytics installed but not properly configured. Common issues include missing goal tracking, inaccurate data from bot traffic, or simply not measuring the things that matter most to your business. We’ll audit your setup and fix any gaps.
What’s the difference between a UX audit and a website audit?
A website audit covers a broad range of factors including technical performance, SEO, content and design. A UX audit zooms in specifically on how users experience your website, how they navigate, where they struggle and what stops them converting. We offer both, and they complement each other well.
How long before I see results from CRO?
It depends on your traffic levels and the scope of changes. Some quick wins can have an impact within days, while more strategic changes may take a few weeks to gather enough data for meaningful results. We always focus on high-impact improvements first.
Do you work with ecommerce and B2B businesses?
Absolutely. We have deep experience working with both ecommerce and B2B organisations. Whether you need to improve online sales or drive more qualified leads, our approach is tailored to your specific business model and objectives.
How does pricing work?
Branding projects are typically quoted on a fixed-fee basis so you know exactly what you’re investing upfront. For ongoing creative and collateral work, we can offer retained or pay-as-you-go options to suit your preference. Get in touch and we’ll put together a proposal based on your specific needs.