We’ve got all bases covered
Capture demand in real time
Keep wasted spend to a minimum
We use Google Search to help you reach users who are actively searching for your products and services.
We use tight keyword strategies, high converting copy and strong account structures to maximise results.
Reach high-intent shoppers
Optimised campaigns that scale with your inventory
Get your products in front of your ideal customers with our Google Shopping management.
Our expert feed optimisations, bidding strategies and campaign structures help to scale your campaigns to reach new heights.
Recapture missed opportunities
Stay front of mind with users
We ensure your display and retargeting campaigns are effectively warming up new audiences, while motivating warm users to come back and finish their purchase or enquiry.
Cheaper clicks from key users
Often overlooked but frequently brilliant
Don’t ignore Microsoft Ads for your business – especially for B2B and professional services.
We use it to deliver cheaper clicks than Google, while taking advantage of its performance with a slightly older, high-spending audience.
Catch the eye of your users
Be visible where your users hang out
We run campaigns across platforms like Meta, TikTok, LinkedIn, Pinterest and Reddit. We use these platforms to meet your audience where they enjoy spending time.
We provide strong creative, expert audience targeting and full-funnel advertising campaigns.
Expert brand building
Reach niche audiences at scale
We run programmatic campaigns that help you reach thousands across premium sites and apps.
Using a selection of trusted platforms, we use real-time bidding alongside high impact creative for lead generation and brand building that reaches new heights.
Working with the leading platforms
Got a campaign in mind, or have one that just isn’t achieving? let’s talk.
What our clients say
Our approach
Proactive, collaborative, results-driven
We treat your budget like it is our own. Our PPC campaigns are run by a hands-on team who collaborate closely with you, react to performance daily, and use the latest in AI-powered bidding, audience signals and creative tooling to push results further.
While tools complement our approach, we ensure everything has a human touch and manual oversight to ensure everything is correct. We provide detailed reports on results and progress, supported by monthly progress meetings and quarterly strategy reviews to agree priorities.
The sectors we know best
Professional services
We produce lead generation campaigns built around long sales cycles, considered audiences and high competition. We prioritise tracking, attribution and lead quality signals so you can chase real enquiries, not just vanity clicks.
Ecommerce
Our ecommerce expertise sees us scale revenue without burning margins. We use a combination of platforms, tailored to your unique customer base, alongside feed optimisation, ROAS targeting and creative testing.
B2b technical
We're experts in reaching small, hard-to-find buyers with technical accuracy, sensible budgets and the right blend of search, display and LinkedIn targeting. We'll always be honest about what PPC can and cannot do for you.
Charity
Fundraising, awareness and supporter acquisition campaigns including the Google Ad Grant, Meta campaigns and direct response. Run with care for the cause and a sharp eye on cost-per-supporter. Handled by our sister brand Atelier Impact.
Recent PPC projects
Some of the brands we have run PPC for
Tracking – the foundation of a great campaign
PPC campaigns without reliable tracking is a problem. If you cannot see what is happening, you cannot improve it, and you can’t scale what is working.
We are experts in setting up and auditing tracking using GA4, Google Tag Manager, server-side tagging and a range of third-party tools. We ensure that the data flowing is accurate, attributable and actionable.
Not sure your tracking is telling you the full story? We can audit it for you and lay out a clear plan to fix anything that is not pulling its weight.
Our tried-and-tested PPC process
Audit and strategy
We start by auditing your existing accounts (unless you are starting fresh), agree the goals that actually matter, and lay out the channel and structure plan to get you there.
Strategic and structural changes
Account restructures, conversion tracking fixes, audience setup, creative refresh and any urgent housekeeping to put the campaigns on a healthy footing before we get going.
Cadence and reporting
We agree how often we meet, what your reporting looks like, who needs to see what, and how decisions get made. No black-boxes, no smoke and mirrors, no gaps in communication.
Active management
Daily monitoring, weekly optimisation, bid management, creative testing, audience refinement and the constant proactive tuning that separates good PPC campaigns from average PPC campaigns.
Quarterly strategic reviews
Every quarter we step back from the day-to-day, look at the bigger picture, refresh the strategy and agree where the next push goes. Honest conversations, no spin.
Let’s get the ball rolling
Let’s talk about your account, recent performance and where you want to be. No obligation, no hard sell, just a conversation about what would work for you.
hello@atelier-studios.com
023 8022 7117
Everything you need to know
How much should I be spending on PPC?
It depends on your sector, your competition and the kind of return you need. We can model a sensible starting budget once we have audited your account or done some keyword and competitor research. Most of our clients start small and then scale as the numbers earn it.
How quickly will I see PPC results?
Some campaigns can drive conversions from the first week, but meaningful optimisation and campaign maturity can take 2 to 3 months as the data builds. Social and programmatic typically need a similar window.
Can you work with my existing Google Ads account?
Yes, and we usually prefer to. Keeping your historical data, conversion history and machine-learning signals in place gives the new campaigns a head start. We will audit what is there, fix what needs fixing and rebuild what needs rebuilding.
Do you handle creative and copy as well?
Yes. We write ad copy in-house and our design team produces image, motion and video creative for social and display campaigns. If you have brand guidelines and existing creative, we work to those. If not, we can develop them with you.
Will I keep ownership of my PPC accounts?
Always. Your Google Ads, Microsoft, Meta and other accounts stay under your ownership, and we work in them. If you ever want to cease working with us, you walk away with everything, no agency hostage situations.
Do you charge a percentage of spend or a flat fee?
We typically charge a flat monthly management fee based on the work involved, rather than a percentage of your spend. Our incentive is to get you the best result, not to inflate your media bill.
How do your PPC contracts work?
Our PPC services are flexible offering minimal notice periods. We would prefer you stayed because you wanted to, not because you were stuck.
Are you certified by the major platforms?
Yes. We are certified by Google, Meta and Microsoft, and our team undertake regular industry training to stay ahead of platform changes (and there are a lot of those).
How do you measure PPC success?
Against the metrics that matter to your business, not vanity ones. Typically that means qualified leads, sales, ROAS or cost-per-supporter, depending on what your account is built around. We agree these with you up front and report against them every month.