A digital programme, not a project
End to end
Strategy, creative, build, launch, optimisation and reporting are all handled by our team. You point us at the goal, we run the engine.
One goal
Every programme is built around one outcome that matters to your business. We agree the target, design the engine to hit it, and report against it relentlessly.
Predictable
Each programme has been battle-tested, with the targets and metrics to prove it, and comes with a performance guarantee so you know what you are getting.
When to use the Ecommerce Profit Engine
The Ecommerce Profit Engine is for retailers who want serious, durable growth, recovery from a bad patch, or a single team accountable for online revenue.
Ecommerce growth is hard right now. Acquisition costs keep climbing, attribution gets harder every year, and a good month on revenue can still be a bad month on profit.
The brands that thrive are running every part of the funnel together – paid, on-site, abandonment, repeat purchase, all with margin in mind. The Ecommerce Profit Engine runs all of that for you, whether you are scaling hard or rebuilding after a slow patch.
Let’s talk about how this could work for you
What is included in the Ecommerce Profit Engine?
Performance Max and Standard Shopping
Properly structured Shopping campaigns
Properly structured Performance Max and Standard Shopping campaigns, with feed optimisation, exclusion management and asset rotation. Most retailers are quietly losing 20 to 40 percent of potential Shopping revenue to a poorly tended feed.
capture intent, protect margin
Search campaigns built around margin
Search campaigns on commercial and brand keywords, with brand defence to stop competitors and resellers eroding your margin on your own name. Profit-aware bidding so we lean into the products and queries with the right margin profile, not just the highest revenue.
fix the leak between traffic and orders
Conversion rate optimisation built in
Conversion rate optimisation work on product detail pages, category pages and the key checkout journeys. Continuous A/B testing and creative refreshes baked into the monthly programme.
recover the revenue you nearly lost
Multi-channel abandonment recovery
Multi-channel abandoned cart recovery across email and SMS, plus browser retargeting across core platforms, segmented by behaviour and intent. Recovers 15 to 25 percent of otherwise-lost orders for the average client.
lift average order value
Smarter upsell and cross-sell automation
Upsell, cross-sell and bundle automation across pre-purchase, post-purchase and lifecycle stages. Targeted by product affinity and margin, not just “people also bought”. A meaningful lift in average order value without the discounting reflex.
keep customers coming back
Lifecycle journeys that bring buyers back
Lifecycle email and SMS journeys, replenishment reminders, win-back sequences and loyalty triggers designed to bring customers back faster and more often. Reported on alongside acquisition so the picture is whole-funnel, not channel-by-channel.
What to expect from the Ecommerce Profit Engine
Targets and benchmarks are built from running this programme across dozens of businesses. Yours will sit somewhere on this range, and we will be clear about where from the start.
- 40 to 60 percent online revenue increase across 90 days
- 15 to 25 percent cart abandonment recovery
- 3 to 5x return on ad spend
- 20 to 30 percent repeat purchase rate
A proven 12-week rollout
Wk 1-2 Foundations
Discovery sessions, account access, audit of any existing activity, baseline metrics, brand voice review and the technical setup that everything else depends on.
Wk 3-6 Build
Strategy locked, creative produced, landing pages built, automation wired, tracking validated and integrations live. Every component the programme depends on is ready to launch.
Wk 7-9 Launch
Campaigns go live, audiences start moving through the funnel, and we begin the real-world optimisation work. Daily monitoring, weekly tweaks, fortnightly reviews.
Wk 10-12 Scale
Lean into the channels, audiences and creative that are working, retire what is not, and lock in a steady flow of optimisation and reporting. By week 12, your programme is a well-oiled engine.
Beyond
The programme continues month to month with the same team, same structure and same accountability.
Performance guarantee
If the Ecommerce Profit Engine does not deliver at least a 40 percent online revenue increase within 180 days of full launch, we keep working until it does.
Where we earned our stripes
Start a conversation about Ecommerce Profit Engine
Tell us a little about your business, what is and is not working today, and the goal you would want this programme to hit. We will come back with an honest read on whether it is the right fit, and what your first ninety days would look like if it is.
hello@atelier-studios.com
023 8022 7117
Everything you need to know
Is this for any ecommerce platform?
Yes. We work across the leading platforms. We will assess your platform and stack as part of the foundation phase.
What size of retailer is this best for?
The programme works best for retailers doing between £500k and 10m a year online, looking to scale or recover. We can advise during the programme call whether your business is the right fit for this activity.
How do you measure profit, not just revenue?
We agree margin assumptions or pull margin data directly where we can, then bid, optimise and report against profit metrics rather than top-line revenue alone. Revenue without margin context is half a story.
Do we need to give up our existing agency relationships?
Not necessarily. The Ecommerce Profit Engine can replace a fragmented agency setup, or sit alongside an in-house team that needs more horsepower across specific channels. We will recommend the right shape during the programme call.
How does seasonality affect things?
We design the programme around your trading calendar, not a generic one. For seasonal brands we typically front-load the build phase so the engine is firing well ahead of peak.
Can you support international expansion?
Yes. We run multi-market programmes regularly, including adapting feeds, ad accounts and lifecycle journeys for new geographies. International expansion is often a great use of the programme once the home market is humming.
What about email and SMS lifecycle?
Both are included in the programme.
How do you handle creative production?
Static, motion and video editing is included up to a sensible monthly limit. For larger creative pushes such as new shoots, we scope these alongside the programme with a trusted partner.
Can we keep the assets if we leave?
Yes. Ad accounts, lifecycle flows, landing pages, feeds and any other assets we build belong to you. If you ever decide to take the programme in-house, you walk away with the engine intact.
How do we get started?
Get in contact and we can look at your trading data, current activity and growth ambition, and come back with a clear view on whether the Ecommerce Profit Engine is the right fit and what your first 90 days would look like.
How much does it cost?
This is not a cheap fix by any means, it requires strong investment and a commitment to the programme to see the results. The total package price can vary depending on the size of your catalogue, the platforms involved and your growth ambition, however the typical investment will be in the region of £4,000 to £6,000 per month plus ad spend in order to be in a position to meaningfully scale and compete.