Many buyers are now using the web to search for information to inform their purchasing decisions, so it is highly likely that the first touchpoint for potential customers will be your company website. Through website personalisation is it possible to provide a user experience which either encourages a return visit or initial engagement?
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How Important is it to be the First Ad on Google
Everyone likes to finish first, but just how important is it? In the dog-eat-dog world of AdWords, it appears that being the first across the line can make a terrifying difference. In this article, we take a look at a recent study by Marin Software on paid search ad positioning and their associated click-through's.
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