A digital programme, not a project
Managed
One Atelier team takes care of the strategy, build, launch and optimisation. No need to brief multiple agencies or stitch the work together yourself.
Predictable
Targets and benchmarks built from running this programme across dozens of businesses. You hire your sales team around the lead number, not a wishful pipeline.
Measured
Every pound spent is tied to a lead, an opportunity and revenue, so you can see exactly what is working and where to push next.
Let’s talk about how this could work for you
What is included in the Lead Generation Machine?
Where buyers are searching and scrolling
Targeted ads across Google, LinkedIn and Meta
Campaigns mapped to the channels and audiences most likely to convert for your business. Search, social and display all working as part of one coherent strategy, not five disconnected accounts.
Built to convert, not just to live somewhere
Custom landing pages for every campaign
High-conversion landing pages built specifically for the audience, the offer and the channel. Hosted on your own domain, optimised continuously, and designed to put the conversion front and centre.
A reason to put a hand up early
Lead magnets and gated content
Guides, calculators, benchmark reports and other gated assets that give buyers a reason to share their details before they are ready for a sales call. Created with your input and refreshed as the programme matures.
Turning interest into intent
Email nurture and automation
Automated sequences that warm new leads, keep older ones engaged and move people toward a sales conversation. Designed in your tone of voice and wired into your CRM so nothing slips through.
Staying with the people already interested
Retargeting across channels
Custom retargeting audiences that keep your brand visible to people who have visited, downloaded or part-converted, bringing them back at the right moment with the right message.
Numbers your sales and finance teams can trust
Reporting and CRM handover
A live dashboard tracking leads, sources, qualification rates and revenue impact, plus a written monthly report and CRM workflows that hand qualified leads to sales the moment they are ready.
What to expect from the Lead Generation machine
Targets and benchmarks are built from running this programme across dozens of businesses. Yours will sit somewhere on this range, and we will be clear about where from the start.
- 50 to 100 qualified leads per month
- 2 to 4 percent landing page conversion rate
- 15 to 25 percent email open rates
- 30 to 40 percent lead qualification rate
A proven 12-week rollout
Wk 1-2 Foundations
Discovery sessions, account access, audit of any existing activity, baseline metrics, brand voice review and the technical setup that everything else depends on.
Wk 3-6 Build
Strategy locked, creative produced, landing pages built, automation wired, tracking validated and CRM integrations live. Every component the programme depends on is ready to launch.
Wk 7-9 Launch
Campaigns go live, audiences start moving through the funnel, and we begin the real-world optimisation work. Daily monitoring, weekly tweaks, fortnightly reviews.
Wk 10-12 Scale
Lean into the channels, audiences and creative that are working, retire what is not, and lock in a steady flow of optimisation and reporting. By week 12, your programme is a well-oiled engine.
Beyond
The programme continues month to month with the same team, same structure and same accountability.
Performance guarantee
If the Lead Generation Machine does not deliver at least 50 qualified leads per month after the 12-week rollout, we keep working until it does.
Where we earned our stripes
Start a conversation about Lead Generation Machine
Tell us a little about your business, what is and is not working today, and the goal you would want this programme to hit. We will come back with an honest read on whether it is the right fit, and what your first ninety days would look like if it is.
hello@atelier-studios.com
023 8022 7117
Everything you need to know
Is this for B2B only?
Yes. The Lead Generation Machine is built specifically for B2B service companies and professional services firms with a considered, often longer sales cycle. If you are in B2C or transactional ecommerce, look at our E-commerce Profit Engine instead.
What counts as a qualified lead?
We agree the qualification criteria with you up front, then build them into the engine. Typically that means correct company targeting, expressed need, decision-making authority and a stated timeline. Leads that do not meet the criteria do not count.
Do we need a CRM in place already?
Ideally yes. We integrate with HubSpot, Salesforce, Pipedrive, Microsoft Dynamics and most others. If you do not have one, or are on something less modern, we can advise on the right move as part of the foundation phase.
How much do we need to spend on ads?
The programme will require an advertising investment – the amount will depend on how competitive your sector is and the typical customer value. We would anticipate at least £2,000 per month for advertising spend.
How quickly will we start seeing leads?
First leads typically arrive in weeks 7 to 9 once the engine is live, with the full target rate hit at 12 as optimisation kicks in.
How does this differ from a normal marketing retainer?
The Lead Generation Machine runs the whole funnel: ads, landing pages, lead magnets, email nurture, retargeting and CRM handover, with a single team accountable for the lead number.
Can we keep the assets if we leave?
Yes. Landing pages, ad accounts, email sequences, CRM workflows and any other assets we build belong to you. If you ever decide to take the programme in-house, you walk away with the engine intact.
What does ongoing reporting look like?
A live dashboard with the headline metrics, plus a written monthly report tying every pound to leads and opportunities, and a quarterly strategic review with your account lead.
Do you guarantee revenue, not just leads?
We guarantee the lead number and qualification rate. Revenue depends on what your sales team does with the leads we hand over, but we work closely with sales on feedback loops so the leads keep getting better-fit over time.
How do we get started?
Get in contact and we can talk through your goals, sales process and current activity, and come back with a clear view on whether the Lead Generation Machine is the right fit and what your first 90 days would look like.
How much does it cost?
This is not a cheap fix by any means, it requires strong investment and a commitment to the programme to see the results. The total package price can vary from industry to industry however the typical investment will be in the region of £2,500 – £5,000 per month in order to be in a position to reasonably compete with competitors and achieve the lead figures.