Google recently made it official that mobile searches make up more that 50% of global search engine queries. This means more people are choosing to search for information on the go, or from mobile devices at home, than are using desktop computers or notebooks and laptops. This will come as no surprise to those who have followed the rise and rise of the smartphone and know that more people now own smartphones than desktops. Globally, 80% of internet users own smartphones.
This is big news for businesses all over the world, as those without a mobile-adapted site are taking a big hit. It is more important than ever that their websites are mobile friendly and that they are well and truly optimised for access from smartphones. Here are the main points to focus on when updating your site.
Make it legible
This may seem obvious but you would be surprised at how many sites are simply illegible when viewed on mobile devices. Ensure you test your system thoroughly to ensure all your content is clear. This may be a great time to cut back on those pages and pages of text – keep it simple and you will reap the rewards.
Use the right software
Any agency worth its salt will tell you that one of the key issues it sees is businesses using software that simply does not work for mobile sites. If you are going to put effort into updating your site for smartphones, make sure you use appropriate software.
Make sure the content fits on the page
Users hate having to scroll awkwardly to find the information they are searching for. This is another great reason to edit the content on your site and make sure that your key points are short, sharp and pithy. This will make it easy for users to find the information they need without having to work for it.
Similarly, it is also important to ensure links are placed far enough apart to be easily clicked. Users favour clear, easy-to-use sites and will reward you for providing one.
Location, location, location
With mobile search, location is key, especially with the growth in personal assistants and hands-free voice search for busy users on their commutes. 50% of mobile searches include location-related terms, so shout about yours and watch the locals flood in! If you are a digital marketing agency in Hampshire, for example, make this clear.
Search engine optimisation
With the changes in mobile site design comes the need for a new approach to mobile search engine optimisation (SEO). While you may be familiar with desktop SEO, mobile search can be a whole new kettle of fish; for this reason, it can be worth tracking down a good search engine optimisation agency or digital marketing agency in Hampshire, Manchester or wherever you are located to advise you. Mobile SEO requires specialist knowledge, as it takes into consideration the different ways people search on mobile devices. A few consultations will stand you in great stead for the future.