Reavey Electrical

Reavey Electrical is an established electrical contractor with a strong reputation built on quality workmanship and technical expertise across multiple sectors. Their previous website no longer reflected the standard of the business, particularly at key moments when prospective clients research the company following a bid.

Reavey Electrical needed a website that would instil confidence and present the full breadth of their capabilities. Working closely together, we identified three key objectives:

• Showcasing Reavey Electrical’s areas of expertise and project experience to reinforce credibility
• Creating a more engaging online presence for the organisation, with scope to extend into LinkedIn activity
• Providing a stable, robust platform with intuitive editing capabilities, enabling the internal team to manage content independently without agency support

We collaborated closely with Reavey Electrical to create a website that would communicate professionalism and experience while remaining accessible and easy to navigate. Our approach centred on a contemporary, spacious design with clear and direct navigation, guiding each visitor type to the most relevant content.

Together, we developed a clean, professional layout featuring generous white space and Reavey Electrical’s own project imagery throughout, ensuring the site feels authentic and grounded in real work rather than relying on stock photography.

We implemented structured content areas to highlight both service capabilities and completed projects in an engaging format, ensuring that information was easy to digest without overwhelming visitors. Multiple contact routes were woven into the experience, making it simple for prospective clients to get in touch. The site was built to meet AA accessibility standards and perform seamlessly across all device types, with the CMS configured to give the internal team full independence over content management.

The website has delivered strong early momentum, generating 8,840 search impressions in its first six months and steadily building Reavey Electrical’s visibility across Google’s search results.

Engagement metrics were equally encouraging, with an average of 3.46 page views per session indicating that visitors are exploring multiple areas of the site rather than landing on a single page and leaving. An average engagement time of 1 minute 16 seconds reinforces that the content is holding attention and guiding users through the site as intended.

With the platform now fully in the hands of the Reavey Electrical team, the site is well positioned for continued growth as new projects are completed and content is added over time.

• A clean, contemporary design that lets the quality of the work speak for itself
• Built for independence, with a CMS the team can manage without agency support
• A growing digital presence reaching new audiences across the electrical contracting sector