Paid search can be an expensive exercise if not managed correctly, so it’s important that your budget is being used wisely. So to increase your ROI and optimise your campaigns, we’ve put together 4 common ways you could be wasting your AdWords budget – and how to change it
Read moreHere we look at the impact on PPC of Facebook's announcement about ad blocking
Read moreAt the end of July 2016, Google rolled out Expanded Texts Ads across all accounts. We live in a mobile-first world, so what does this mean for paid search advertising?
Read moreHere is an in-depth review of some of the newly available features within the Google Adwords platform and how they could add value to your PPC campaigns.
Read moreMany companies already rank #1 in search results under their brand name. So what is the point in wasting money on bidding on your own brand name? Read on to find out
Read moreAtelier has received national recognition, in the form of an award from the prestigious Drum Search Awards 2016, for winning the category ‘Best Charity / Not for Profit Campaign – PPC’.
Read moreThe closing talk at Brighton SEO addressed the correlation between your traditional SEO and your paid search operations. This added plenty of fuel to the fire that is the digital marketer’s relationship with the almighty Google. Has the time come where businesses need to be paying for traffic to have any impact?
Read moreEveryone likes to finish first, but just how important is it? In the dog-eat-dog world of AdWords, it appears that being the first across the line can make a terrifying difference. In this article, we take a look at a recent study by Marin Software on paid search ad positioning and their associated click-through's.
Read moreGoogle has announced that the exact and broad match keywords set up would be switched off in Adwords, marking the end of how we know it today. This means that as of September 2014 the close variant keyword matching, that has been available in past pay-per-click (PPC) campaigns, is now a prerequisite.
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