Video is taking over the world. Okay – maybe a little dramatic but it's certainly starting to compete with the likes of TV advertising. Here we have broken down some key points which you may not know about or have considered when it comes to the growing world of video advertising.
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4 Ways You’re Wasting AdWords Budget
Paid search can be an expensive exercise if not managed correctly, so it’s important that your budget is being used wisely. So to increase your ROI and optimise your campaigns, we’ve put together 4 common ways you could be wasting your AdWords budget – and how to change it
Read moreFacebook Takes Action on Ad Blocking, What Does This Mean for PPC?
Here we look at the impact on PPC of Facebook's announcement about ad blocking
Read moreWatch this space! – Google Expanded Text Ads
At the end of July 2016, Google rolled out Expanded Texts Ads across all accounts. We live in a mobile-first world, so what does this mean for paid search advertising?
Read moreNew Adwords Features to Start Exploring
Here is an in-depth review of some of the newly available features within the Google Adwords platform and how they could add value to your PPC campaigns.
Read moreIs it worth bidding on your own brand name?
Many companies already rank #1 in search results under their brand name. So what is the point in wasting money on bidding on your own brand name? Read on to find out
Read moreAtelier Wins National Marketing Award
Atelier has received national recognition, in the form of an award from the prestigious Drum Search Awards 2016, for winning the category ‘Best Charity / Not for Profit Campaign – PPC’.
Read moreIs the Absence of Adwords Adverse to your SEO?
The closing talk at Brighton SEO addressed the correlation between your traditional SEO and your paid search operations. This added plenty of fuel to the fire that is the digital marketer’s relationship with the almighty Google. Has the time come where businesses need to be paying for traffic to have any impact?
Read moreHow Important is it to be the First Ad on Google
Everyone likes to finish first, but just how important is it? In the dog-eat-dog world of AdWords, it appears that being the first across the line can make a terrifying difference. In this article, we take a look at a recent study by Marin Software on paid search ad positioning and their associated click-through's.
Read moreGoogle Announces The End of Exact Match As We Know It
Google has announced that the exact and broad match keywords set up would be switched off in Adwords, marking the end of how we know it today. This means that as of September 2014 the close variant keyword matching, that has been available in past pay-per-click (PPC) campaigns, is now a prerequisite.
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